A branding photoshoot for Yana, the founder of a British company that helps people study abroad and build international careers.
Our goal was to create professional working images without making them feel too formal or corporate. That’s why we chose a casual style, natural makeup, and an interior with neutral tones.
Before the shoot, I prepared references for outfits, ideas, and posing, and sent them to Yana for approval. This approach really helps to achieve the exact result the client is looking for.
We also created some more personal portraits to help the audience connect with Yana herself. She is a very positive, easy-going, yet ambitious person — and that’s exactly the feeling we wanted to capture 😊
